TOP 10 ETHICAL & SUSTAINABLE FASHION BRANDS IN INDIA
Amongst all the pollution-causing stuff one could possibly think of, clothing definitely would be one such factor. Piled up with harmful pigments and dyes, synthetic colors, synthetic fabrics, chemical washing and the abundant waste produced, the fashion industry is on the list of pollutants.
But, Thankfully. There is a way out. There are brands following the Eco-Friendly approach of apparel making by mindful production practices. More use of natural materials, natural dyes, natural fibers, recycling waste, promoting handcrafted apparel makes their clothing labels bests suit for all the sustainability lovers out there.
India is culturally rich and holds the legacy of handcrafted heritage, which seems to be a profitable market for Eco-friendly fashion. Sustainable fashion is making its way to the new generation of designers in India. Brands are opting for sustainability beyond aesthetics. It is the right time to minimise and make up for the rampant environmental damage caused by the fashion industry before it gets too late.
CHOOSE THE WISE OPTION AND PLAY YOUR PART!
When there are so many beautiful palettes to choose from at no cost to Mother Earth, why depend upon chemicals? Choose the wise option and play your part. Here is the list of 10 brands that I find simply amazing for Eco-Friendly shopping. Check them out-
At Doodlage, they Upcycle factory waste into their beautiful short limited edition collections. The post-consumer waste and post-cutting scraps are being recycled into new fabrics, papers, and accessories. All their pieces and fabrics are made with ethical production units coupled with a plastic-free packaging.
Their amazing work is credited to the amazing team of artisans who work in ethical production units around the country. You can easily go through their website and check out the amazing range of Eco-fashion they offer.
Named after an ancient Sanskrit word for footwear, Paaduks is totally based on the idea of eco-conscious consumption which reflects in the comfort of shoes they offer. They adopt eco-friendly strategies of production that include UPCYCLING. They use tons of discarded rubber, from old tyres, conveyor belts, and rubber mats, and upcycle them to create soles for our footwear without involving any chemical processes. They even upcycle cork, combine it with local and ethically-sourced raw materials like jute, cotton to create extremely comfortable and sustainably stylish footwear.
8. MIO BORSA
Mio Borsa meaning ‘My bag/My Kind of Bag’ is a perfect one-stop shop for all the environment lovers and especially vegans out there. They offer a wide range of fashionable cruelty-free range of bags showcasing pastel pallets that surely make a way to your heart. They do not cause any harm to animals.
It is a New Delhi, based first Indian brand to produce vegan leather and merge sustainability with functional accessory designs. Their eco-friendly leather is made with pineapple stem extract called ‘pinnatex’.
LINK: MIO BORSA
This is a well known clothing brand based in Jaipur. Anokhi is known for revival of traditional textiles with dyed with natural vegetable colors. It is distinguished by its prints and sense of designs, range of colors and product quality.
Bhu:sattva is a Gujarat based organic clothing brand, it uses all natural fabric like hemp, bamboo, organic cotton, soya bean, modal, aloevera, banana, pineapple, milk protein fiber, flax, and jute. The colors used are sourced from beetroot, pomegranate, henna, catechu, teak tree leaves, turmeric, madder red, kesu, haritaki, sewali flowers, and indigo.
11:11 is a luxury brand that has international recognition in the luxury fashion space. They deal with Clothing, Accessories and Quilt/Rugs that are all handmade and the fabric sourced is 100% cotton, using natural dyes.
4. FORTY RED BANGLES
Forty Red Bangles, started by Ramona Saboo, is a brand focusing on community development and sustainable practices. It has collaborated with various NGOs, including Aura Herbal Textiles Ltd. that produces herbal textiles and dyes, to produce clothes that are environment friendly.
It offers a complete range of Women’s clothing, Kid’s clothing, Footwear, Accessories, and Home decor. They choose the best quality eco-friendly materials to work with and all of their products are handmade with love as a tribute to Mother Earth.
LINK: Forty Red Bangles
3. No Nasties
“No Nasties” is purely an organic, vegan and carbon-negative clothing brand based in Goa, India. They make 100% certified organic cotton products while working together with local farmers (ensures synthetic pesticides and genetically modified seeds are not sued in their products) .
No Nasties aims to provide farmers with stable income and community development along with serving fair trade factory following vegan principles. The brand thus helps farmers, factory workers, animals and the Mother Earth.
LINK: NO NASTIES
Uma Prajapati, is the founder of Upasana, a clothing company at Auroville, Puducherry. UPASANA believes that “The lives of farmers, spinners, weavers, printers, tailors, designers and many more who have invisibly woven their souls into what we wear. Upasana honours them all, consciously, at every stage of crafting our products“.
Recogized as eco-friendly brand, UPASANA create conscious sustainable fashion working with weaver and farming communities. Its products ranges from Ayurvedic textiles, organic dyes, handblock printing, organic cotton and traditional crafts – you’ll find an eclectic mix of easy to wear dresses with origami styles and off the runway luxury.
1. KA-SHA INDIA
This sustainable clothing brand is started by Co-founders Karishma Shahani Khan and Wasim Khanusing natural fibers and. KA-SHA works with local artisans to bring together textiles, techniques and experiences explored in natural fabrics. They celebrate the roots of India, and firmly express their love for handcrafts. They sell women’s clothing and accessories, from sarees to dresses and scarves.
Give it a try,
Next time you go shopping for your wardrobe, try to accommodate at least one eco-friendly outfit for yourself. Embrace the warmth of nature flowing through the fabric. Show some gratitude to the handcrafted art. It would be amazing.
Hope you enjoy reading the post. Do share, follow and write to us about your eco-friendly journey.