PATTACHITRA- a heritage art from Odisha. It is a classic example of amalgamation of mythology- folklore- Hindu deities- vibrant colors- floral border on a cloth, depicting Hindu religions believes on a single canvas. This art is flourished and evolved under the supreme dedication of Hindu sect for Lord shri Jagannath. These paintings were originally said to be used as substitutes for worship on days when the temple doors were shut for the 'ritual bath' of the deity. They are totally handmade and adopt eco-friendly colors for painting. Lets find out more about this interesting style of heritage paintings.....



For all those INDIGO lovers out there! Have a glance at this amazing Indigo ride right from a seedling turning into an amazing dye for maybe... your denims or Japanese shibori or handcrafted Indian ethnic wears. The list is endless. NATURAL. BIO-FRIENDLY. SUSTAINABILITY. ANCIENT DYE. HISTORICAL PAST. GLOBAL SIGNIFICANCE. POPULARITY. MODERN APPLICATIONS makes Indigo a dye worth celebrating. Its called The King of natural dyes and is an integral part of Modern Wardrobes. Lets find out more about this exotic BLUE GOLD....



Since we started with our ECO-FRIENDLY SERIES based on natural pigments, we came to know about several natural color imparting substances on our planet which can prove really effective in carving out an alternative for synthetic coloring. Being Eco-friendly, these pigments are Sustainable, Bio-degradable and non-toxic for human use. One cannot deny the warmth of a handcrafted fabric dyed with all the beautiful natural stuff- Gentle both on the Earth and on your skin. Living in the era of tremendous environmental loss, the need of the hour is to create awareness about the challenges to the environment and playing our part to safeguard our Earth. One such small practice is choosing naturally dyed fabric over regular synthetic one. In this post we will discuss about how to actually deal with ECO-DYES. We will talk about- *Why to choose Eco-dyed fabric *The process of natural dyeing *Dye DIYs *How to take care of your eco-fabric *My visit to a handloom site in a small town of Madhya Pradesh. *Current global scenario of natural dyes *Revival of natural Indian dyes *Where to SHOP them in India. Read the full post and get to know all about it.



Minerals are inorganic compounds abundantly given by Mother Earth and are rich sources of metallic ions, mineral salts and metal oxides and sometimes used for extraction of certain pigments to dye a yarn. Minerals are drawn out by mining and exploration techniques and once extracted the pigment is suspended in a medium and the medium bonds with the cloth. These mineral pigments works best with natural fabrics like cotton, linen, hemp, wool, and silk. Earth pigments are known for their light-fastness (how resistant to fading it is when exposed to light) and fast drying. Explore more about the minerals used for extracting pigments. Read the full post and stay eco-friendly.



Animal dye is a source of natural dye extracted from the secretions and dried bodies of animals or Insects or microbes. In China, dyeing with plants, barks and insects has been traced back more than 5,000 years. The history of animal dyes dates back to Mayan Civilization. However, microbial dye is certainly a recent approach. A large number of different species of bacteria, yeast, mold and algae produce pigments for economical dyes. Read the full post and explore more about Animal-Based Pigments.



lets begin our sustainable journey with the better understanding for natural colors or pigments. Natural Pigments are sources of obtaining color in an Eco friendly way from plants, animals, minerals, rocks or ground. These colors can then be used to create tints, hues and shades of that particular color. In this post we will explore more about Plant based natural pigments.