FOLK HERITAGE

THE “SANGANERI” PRINTS FROM RAJASTHAN

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The famous "SANGANERI" hand-block printing is originated in the small town of "Sanganer",Jaipur. The art is known for its sober patterns, bright colors, and fine motifs mostly depicting the flora and fauna of Sanganer. Originally the Sanganer prints were always created with bright color patterns printed on white backgrounds. The United Nations Industrial Development Organisation (UNIDO) in its report on the Jaipur hand block printed textile cluster, has mentioned, "Shades of black come out best after washing the cloth in the waters of Sanganer. The motifs are mostly floral-based. Fine lines and intricate detailing are specialties of the Sanganeri style."

ECO-DESIGNS

SAVE THE PLANET BY BEING STYLISH! SHOP THE ECO-FRIENDLY WAY

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Piled up with harmful pigments and dyes, synthetic colors, synthetic fabrics, chemical washing and the abundant waste produced, the fashion industry is on the list of pollutants. But, Thankfully. There is a way out. There are brands following the Eco-Friendly approach of apparel making by mindful production practices. More use of natural materials, natural dyes, natural fibers, recycling waste, promoting handcrafted apparel makes their clothing labels bests suit for all the sustainability lovers out there. Here are 10 such sustainable brands for you to shop with -

FOLK HERITAGE

“SAURA”- TRIBAL PAINTINGS FROM ODISHA

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The captivating art of the "Saura", is a folk heritage gifted to us by the Saura tribe of the state of Odisha in India. The paintings are in the form of wall murals which are ancient and are mentioned in the epic texts of the Ramayana and the Mahabharata. The Saura tribe holds its customs and rituals through the fine depiction of their religious ceremonies, their history, philosophy and religious practices in their intricate paintings.The art is called Italons or Ikons (or Ekons) because they are dedicated to Idital (also Edital) the main deity of the Sauras.